What it is:

Our free consultation is the crucial starting point for personalized marketing recommendations, acknowledging the uniqueness of every founder's journey. This session aims to grasp your current position in your marketing expedition, whether you're launching your venture or strategizing for growth. Through a comprehensive analysis of your challenges and aspirations, we gain insights into your vision, target audience, and industry landscape. This collaborative dialogue sets the stage for strategic recommendations aligned with your objectives, empowering you with a tailored roadmap for a successful partnership.

What’s Included: • 1 Hour Consultation Meeting

What it is: Account management covers the cost of ongoing communication and account management throughout the duration of our service agreement together.

What it is:
Brand strategy is a comprehensive plan directing the development, positioning, and management of a brand to create a distinctive identity. It can involve steps such as defining the brand's purpose, values, unique selling propositions, target audience, and market positioning. This strategy provides a foundation for visual elements like logo and design, ensuring consistency.

Additionally, it encompasses ongoing efforts to build and maintain brand equity through effective communication and customer experiences. A well-crafted brand strategy not only establishes brand recognition but also cultivates customer loyalty and differentiation in a competitive market.

What’s Included: Due to the unique nature of this service, an exact listing of needs will be provided upon follow up but could include any combination of the following:

• Brand North Star, Purpose, Values, Differentiators
• Product & Service Proposition

What it is:
A brand naming session is a collaborative process aimed at carefully choosing a name that encapsulates the brand's essence, values, and identity. Beginning with an exploration of core attributes, target audience, and market positioning, creative brainstorming generates potential names aligned with the brand's vision. Selected names undergo thorough evaluation, considering factors like availability and cultural implications. Feedback loops and iterations refine options to arrive at a distinctive, memorable name that resonates with the brand's message. The success of a naming session establishes a brand that stands out in the market and forms a strong connection with its audience.

What’s Included:
• 3 hour in person collaborative session between key stakeholders, general counsel, and creative director in which the outcome would be an established company name.

What it is:
Legal trademark search and filing are critical steps for startups establishing their brand identity. A thorough search ensures the chosen business name, logo, or brand elements are not already in use, mitigating the risk of legal disputes or challenges. Filing for a trademark grants exclusive rights, protecting against unauthorized use and building trust with customers. These measures safeguard the startup's branding investment, establishing a solid foundation for long-term success and avoiding potential legal pitfalls in the competitive business landscape.

What it is:
Our brand identity development services offer startups a comprehensive package to establish a strong and memorable brand presence. We create a unique brand identity, starting with a distinctive logo that embodies the brand's essence, including a fitting color palette, typography, and other relevant visual elements. Emphasizing simplicity and effectiveness, our services provide startups with the essential elements for a lasting impression, fostering brand recognition and credibility in the market.

What’s Included:
• Presentation of two directions to key stakeholders to discuss and choose from establishing final deliverables:
• Primary Logo & up to 3 Variations
• Color Palette
• Typography
• Brand Guidelines
• All Font and other Relevant Files for Use

What it is:
Our pitch deck creation services provide startups and entrepreneurs with a streamlined and impactful solution for presenting their business ideas persuasively. We collaborate closely with clients to understand their business model, value proposition, and market differentiators, distilling this information into a compelling narrative for potential investors or stakeholders. The pitch decks feature visually engaging slides with relevant data, graphics, and a clear call-to-action, efficiently conveying the essence of the business. Whether preparing for investor meetings, partnerships, or fundraising, our services ensure that your story is told with impact and clarity.

What’s Included:
• Copywriting
• Design
• Advisement
• Up to 12 Pages

*Pricing for this service can span from simply redesigning your current deck with your updated brand to creating a deck from scratch with the help from a copywriter, designer and business strategist. This can be determined upon consultation.

What it is:
Creating a well-designed landing page is a crucial initial step for startups in establishing their brand and engaging with their target audience. It serves as a virtual storefront, offering visitors a first glimpse into the startup's identity, values, and offerings. A thoughtfully crafted landing page not only provides a strong introduction but also guides visitors toward specific actions, such as making a purchase or signing up for more information. It sets the tone for brand perception, effectively communicates key messages, and plays a pivotal role in capturing and retaining the attention of potential customers. In essence, a compelling landing page is the foundation for building a positive online presence and making a lasting impression on the startup's audience.

What’s Included:
• Design of a one page landing site
• Copywriting

*Note this service is limited to Shopify or Squarespace, and the cost does not include the platforms subscription fees however, if a developer is already on the team the service can be based on design only.

Our social media strategy services are designed to elevate your brand's online presence and engagement across various platforms. We offer a comprehensive approach that begins with a thorough analysis of your business objectives, target audience, and industry landscape.

Our experienced team then develops a tailored social media strategy that aligns with your brand identity and marketing goals. This includes content planning, audience segmentation, and platform selection to maximize reach and impact.

What’s Included:
• Social Media Strategy Playbook
• Social Media Profile Assets
• Initial design of 6 templates for Instagram

What it is:
Professional headshots for founders are paramount at the outset of their businesses as they serve as a visual representation of the brand and the individual(s) behind it. Founders can strategically use professional headshots across various platforms and materials, such as their company website, social media profiles, business cards, and press releases. This visual consistency not only enhances the founder's personal brand but also contributes to the overall professional image of the business.

What’s included:
• 1 hour photo session
• Editing of selected headshots
• Final headshots for print and digital use

What it is:
Public Relations (PR) services are a strategic and multifaceted approach to managing and enhancing the reputation of a company, individual, or brand. PR professionals craft and disseminate compelling narratives to media outlets, stakeholders, and the public to shape a positive image. This involves building and maintaining relationships through press releases, media pitches, and communication campaigns, encompassing crisis management, event planning, and community engagement. The goal is to generate positive media coverage, foster brand loyalty, and mitigate reputational challenges, playing a crucial role in building credibility, increasing brand visibility, and contributing to the overall success and growth of an entity.

What options are included:
• PR outreach and relationship management for local and national press
• Media training and public speaking workshops for individuals and groups
• Crisis communications consulting
• Ghostwriting and copywriting (emails, websites, speeches, press releases, articles etc.)

*Note that pricing of these service can range based on the founders specific needs and will be provided after consultation.

We offer Human Resources on a freelance basis with our specialized HR services. As businesses evolve and adapt to changing landscapes, the need for HR expertise becomes increasingly crucial. We bring a wealth of experience in talent acquisition, employee relations, performance management, and HR strategy.

$100/hr.